Performance

Total Impressions 24,847 ▲ 18%
Total Clicks 1,247 ▲ 12%
Form Submissions 89 ▲ 24%
Avg. Cost Per Click $1.82 ▼ 8% better
Cost Per Lead $25.48 ▼ 15% better
Click-Through Rate 5.02% ▲ 0.4pts

Your Pipeline

24,847 Impressions People in your ZIP codes who saw your ad
→
1,247 Clicks 5.0% click rate
→
89 Leads 7.1% conversion rate
→
$1.82 Avg CPC Under your $2.50 target

Top Performing Ads Top Performers First

# Ad Creative Leads CPL CPC CTR Status
1

"Your Pipes Fixed Today"

Emergency Response · FB + IG

31 $21.02 $1.54 5.03% Live
2

"Water Heater Special"

$2,000 Replacement · FB + Google

24 $24.31 $1.87 4.53% Live
3

"Spring Inspection — Free"

Seasonal · FB + IG

22 $27.85 $2.12 5.43% Live
4

"5-Star Rated. 24/7."

Reputation Builder · Google

12 $57.67 $3.10 5.28% Paused

ZIP Performance

Where your leads are coming from

85001
Impressions8,412
Clicks423
Leads31
CPC$1.54
85005
Impressions6,891
Clicks312
Leads24
CPC$1.87
85009
Impressions5,320
Clicks289
Leads22
CPC$2.12
85012
Impressions4,224
Clicks223
Leads12
CPC$3.10

Who's Clicking

Age Range

25-34
35%
35-44
28%
45-54
22%
55+
15%

Gender

Male
58%
Female
42%

Device

Mobile
72%
Desktop
23%
Tablet
5%