1. Introduction
Ads Pantry ("we," "us," or "our") is a digital advertising platform headquartered in Scottsdale, Arizona, that helps local home service businesses create, deploy, and manage advertising campaigns across Facebook, Instagram, and Google. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, create an account, or use our services (collectively, the "Service").
By accessing or using the Service, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use the Service.
This policy applies to all users of the Service, including business owners, account administrators, and visitors to our website. It does not apply to the practices of third-party platforms (such as Meta or Google) on which we deploy advertising on your behalf, each of which maintains its own privacy policy.
2. Information We Collect
We collect information that you provide directly, information generated through your use of the Service, and limited information from your device and browser. The table below summarizes the categories of data we collect, the specific data elements, and the purposes for which each is used.
| Category | Data | Purpose |
|---|---|---|
| Account Information | Business name, email address, phone number, website URL | Account creation, authentication, communication, and support |
| Business Information | Trade or industry category, services offered, business logo, brand color | Ad creative generation, campaign targeting, and service personalization |
| Territory Data | ZIP codes claimed, service area boundaries, competitor availability data | Exclusive territory mapping, ad geo-targeting, and availability management |
| Payment Information | Billing name, billing address, payment method details (processed securely by Stripe) | Subscription billing, invoicing, and payment processing. We do not store credit card numbers, CVVs, or full payment credentials on our servers. |
| Usage Data | Login timestamps, pages viewed, features used, session duration | Service improvement, product analytics, and user experience optimization |
| Ad Performance Data | Impressions, clicks, click-through rates, leads generated, cost-per-lead, return on investment (ROI) | Campaign reporting, performance optimization, and ROI analysis |
| Device & Browser Information | IP address, browser type and version, operating system, screen resolution, referring URL | Security monitoring, analytics, troubleshooting, and fraud prevention |
| Geolocation | Precise location via the browser Geolocation API (requested only with your explicit consent) | Territory mapping, service area visualization, and location-based features |
3. How We Use Your Information
We use the information we collect for the following purposes:
- Service Delivery. To create and manage your account, configure your advertising campaigns, and provide the core functionality of the Service.
- Ad Deployment. To build, publish, and manage advertising campaigns on your behalf across Meta platforms (Facebook and Instagram) and Google, including audience targeting, creative assembly, and budget allocation.
- Lead Delivery. To capture, process, and deliver leads generated by your advertising campaigns through notifications, dashboards, and integrations.
- Analytics & Reporting. To generate performance reports, provide insights on campaign effectiveness, and surface recommendations for optimization.
- Billing & Payments. To process subscription charges, issue invoices, manage billing cycles, and handle refunds or disputes through our payment processor, Stripe.
- Customer Support. To respond to your inquiries, troubleshoot issues, and provide technical assistance.
- Product Improvement. To analyze aggregate usage patterns, identify feature opportunities, fix bugs, and improve the overall quality and reliability of the Service.
- Communications. To send transactional emails (e.g., billing receipts, lead notifications, account alerts) and, with your consent, marketing communications about new features, tips, and promotions.
- Security & Compliance. To detect and prevent fraud, enforce our Terms of Service, and comply with applicable legal obligations.
4. Information Sharing
We do not sell, rent, or trade your personal information to third parties. We share your information only in the following limited circumstances:
- Meta Platforms (Facebook & Instagram). We transmit business information, creative assets, targeting parameters, and campaign configurations to Meta's advertising APIs to deploy and manage ads on your behalf.
- Google Ads. We transmit business information, creative assets, targeting parameters, and campaign configurations to Google's advertising APIs to deploy and manage ads on your behalf.
- Stripe. We share billing information with Stripe, our PCI-compliant payment processor, to process subscription payments and manage billing. Stripe's handling of your payment data is governed by the Stripe Privacy Policy.
- Email Delivery Services. We use third-party email service providers to send lead notifications, account alerts, and marketing communications. These providers receive only the information necessary to deliver emails on our behalf and are contractually prohibited from using that data for any other purpose.
- Legal Requirements. We may disclose your information if required to do so by law, subpoena, court order, or other legal process, or if we believe in good faith that such disclosure is necessary to protect our rights, your safety, or the safety of others.
- Business Transfers. In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email or prominent notice on our website of any change in ownership or use of your personal information.
5. Third-Party Ad Platforms
Ads Pantry deploys advertising campaigns on your behalf through Meta (Facebook and Instagram) and Google. When we publish ads to these platforms, certain business and campaign data is transmitted to their systems in accordance with their respective advertising APIs and policies.
These third-party platforms operate independently and maintain their own privacy policies, data collection practices, and terms of service. While we take commercially reasonable steps to configure campaigns in a privacy-conscious manner, we cannot control how Meta or Google collect, use, or disclose data once it is within their systems.
We encourage you to review the privacy policies of these platforms:
- Meta Privacy Policy (Facebook & Instagram)
- Google Privacy Policy
6. Data Retention
We retain your information in accordance with the following practices:
- Active Accounts. We retain all account data, business information, and campaign data for the duration of your active subscription. This data is necessary to provide the Service and is available to you through your dashboard at any time.
- Account Closure. Upon account closure or cancellation, we will delete or anonymize your personal information within ninety (90) days. During this period, your data may be retained in backups and logs but will not be actively used.
- Ad Performance Data. Aggregate and anonymized ad performance data (such as industry benchmarks, average click-through rates, and conversion statistics) may be retained indefinitely for analytics, product improvement, and benchmarking purposes. This anonymized data cannot be used to identify you or your business.
- Legal Obligations. We may retain certain data beyond the periods described above as necessary to comply with legal obligations, resolve disputes, or enforce our agreements.
7. Your Rights
Depending on your location and applicable law, you may have the following rights regarding your personal information:
- Access. You may request a copy of the personal information we hold about you.
- Correction. You may request that we correct inaccurate or incomplete personal information. Many data fields can also be updated directly through your account dashboard.
- Deletion. You may request that we delete your personal information, subject to certain legal exceptions (e.g., data required for billing records or legal compliance).
- Data Portability. You may request a copy of your data in a structured, commonly used, and machine-readable format.
- Opt-Out of Marketing. You may opt out of marketing emails at any time by clicking the "unsubscribe" link in any marketing email or by contacting us at privacy@adspantry.com. Opting out of marketing emails does not affect transactional communications (e.g., billing receipts, lead notifications, and account alerts).
- Withdraw Consent. Where we rely on your consent to process personal information (such as browser geolocation), you may withdraw that consent at any time through your browser settings or by contacting us.
California Residents — Your CCPA Rights
If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), provides you with additional rights regarding your personal information:
- Right to Know. You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which it was collected, the business purposes for collection, and the categories of third parties with whom it is shared.
- Right to Delete. You have the right to request deletion of personal information we have collected from you, subject to certain exceptions.
- Right to Correct. You have the right to request that we correct inaccurate personal information that we maintain about you.
- Right to Opt-Out of Sale or Sharing. You have the right to opt out of the "sale" or "sharing" of your personal information. Ads Pantry does not sell your personal information and does not share your personal information for cross-context behavioral advertising purposes. Accordingly, there is no need to submit an opt-out request, but you may still contact us if you have questions.
- Right to Non-Discrimination. We will not discriminate against you for exercising any of your CCPA rights.
To exercise any of these rights, please contact us at privacy@adspantry.com. We will verify your identity before processing your request and respond within forty-five (45) days, as required by applicable law.
8. Cookies & Tracking Technologies
We use cookies and similar tracking technologies on our website to enhance your experience and gather usage information. The types of cookies we use are as follows:
- Essential Cookies. These cookies are strictly necessary for the operation of our website and Service. They enable core functionality such as session management, authentication, and security. Essential cookies cannot be declined, as the Service cannot function without them.
- Analytics Cookies. These cookies help us understand how visitors interact with our website by collecting information about pages visited, time spent on the site, and navigation patterns. Analytics data is collected in aggregate form. You may decline analytics cookies through your browser settings or through our cookie consent mechanism without any impact on the core functionality of the Service.
We do not place advertising or retargeting cookies on our own website. Any cookies placed by Meta or Google in connection with ad campaigns you run through the Service are governed by those platforms' respective cookie policies.
Most web browsers allow you to manage cookie preferences through their settings. Please note that disabling essential cookies may prevent you from using certain features of the Service.
9. Security
We take the security of your information seriously and implement commercially reasonable administrative, technical, and physical safeguards to protect it against unauthorized access, alteration, disclosure, or destruction. Our security measures include:
- Encryption in Transit. All data transmitted between your browser and our servers is encrypted using TLS/SSL (Transport Layer Security / Secure Sockets Layer) protocols.
- Encryption at Rest. Sensitive data stored on our servers is encrypted using industry-standard encryption algorithms.
- Access Controls. Access to personal information is restricted to authorized personnel who require it to perform their job functions. We enforce role-based access controls and require strong authentication credentials.
- Payment Security. All payment processing is handled by Stripe, which is certified as a PCI Level 1 Service Provider, the most stringent level of certification available in the payments industry. We do not store, process, or have access to your full credit card numbers.
- Monitoring & Incident Response. We monitor our systems for potential security incidents and maintain incident response procedures to address any breach promptly.
While we strive to protect your personal information, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security, but we are committed to promptly notifying affected users in the event of a data breach as required by applicable law.
10. Children's Privacy
The Service is designed for use by business owners and professionals and is not intended for individuals under the age of eighteen (18). We do not knowingly collect personal information from children under 18. If we become aware that we have inadvertently collected personal information from a child under 18, we will take prompt steps to delete that information from our records. If you believe that a child under 18 has provided us with personal information, please contact us immediately at privacy@adspantry.com.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make changes, we will revise the "Last updated" date at the top of this page.
For material changes that significantly affect how we collect, use, or share your personal information, we will provide notice via the email address associated with your account at least thirty (30) days before the changes take effect. Your continued use of the Service after the effective date of any updated Privacy Policy constitutes your acceptance of the revised terms.
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
12. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
Ads Pantry
Scottsdale, AZ 85251
Email: privacy@adspantry.com
We will respond to all privacy-related inquiries within a reasonable timeframe and no later than as required by applicable law.